Triad Partner Solutions

Reach 1M+ Healthcare Professionals — Already with Triad.

Triad is the professional resource for clinical psychology, social work, MFT, counseling, ABA, addiction counseling, and nursing — the industry-specific audience you can't reach through Google or generic channels alone. Partner with us to extend your reach, share revenue, and serve the behavioral health, mental health, and nursing community together.

Triad Partner Services walkthrough · 33 seconds
1M+
Healthcare professionals in the Triad Network
250K+
Behavioral Health Today podcast downloads (300+ episodes)
160K+
Job searches on Triad Jobs Marketplace annually
50
Years of trust serving behavioral & mental health
Network figures self-reported by Triad properties (HelloTriad + Behavioral Health Today + AATBS) as of 2026.
Partner organizations working with Triad include
Relias National Council for Mental Wellbeing The Trust NASW American Counseling Association Psychology Today
Three partner tracks

Who partners with Triad?

Three different kinds of organizations partner with Triad — different goals, different partnership models, the same 1M+ behavioral health audience.

TRACK 01

Associations & Membership Organizations

NASW, AAMFT, NBCC, ACA, APA divisions, BACB, state associations, and other professional bodies serving BH clinicians.

You serve clinicians as members. We help you serve them better.

  • Member-benefit pricing on Triad CE, exam prep, and certifications
  • Co-branded resource hubs and a member jobs marketplace
  • Revenue share on member education spend
  • BHT podcast partnerships + content distribution to your members
TRACK 02

Healthcare Tech & Service Partners

EHRs, practice-management tools, billing & accounting platforms, supervision tools — companies like Healthie, Heard, and others serving BH practitioners.

You sell to BH clinicians. We're already where they are.

  • Reach 1M+ BH clinicians already in their career — no audience-building required
  • Co-marketed campaigns to shared audiences via email + podcast
  • Exclusive partner pricing for Triad members — built-in conversion lift
  • Integrations + content placement across the Triad ecosystem
TRACK 03

Referral-Source & Health-System Marketers

Senior-living operators, hospice programs, hospital systems, treatment centers — organizations who need to stay top-of-mind with the clinicians who refer to them.

You don't sell to clinicians. But you need them to remember you.

  • CEU Watch Parties — host CE events for your referral sources, in person at your facility, branded by you
  • CE Coupon programs — give referral partners free CE credits as a relationship builder
  • Branded promotion — we provide flyers, planning guides, and execution support
  • Up to 100 free attendee seats per Watch Party, with discounted seats available beyond that

Watch Parties starting at $1,099/location on-demand · $2,500/location custom livestream. See examples →

How it works

Reach. Revenue. Resources. — One partnership.

Companies serving behavioral health professionals struggle to reach the audience cost-effectively. Triad turns its 50 years of trust into your distribution: 1M+ BH professionals, 300+ podcast episodes, 160K+ annual job searches.

Reach

The largest behavioral-health-only audience in the U.S.

  • Triad Audience. 1M+ students and professionals across psychology, social work, MFT, counseling, ABA, and addiction counseling.
  • Behavioral Health Today. 250K+ podcast downloads across 300+ weekly episodes — sponsorship and content placement.

Revenue

Revenue share models + exclusive partner pricing for Triad members.

  • Co-branded promotions. Joint marketing to shared audiences via email, podcast, and member channels.
  • All-Access CE. 2,300+ CE hours across the AATBS, CE4Less, NurseCE4Less, and CEU Creations brands.
  • Revenue share. Performance-based partnerships for content, services, and education co-marketing.

Resources

We give your audience the resources you provide — and we give you reach.

  • Co-branded Jobs Marketplace. Your own version of the Triad Jobs Marketplace, at no cost to partner organizations.
  • Triad Community pages. Digital billboards for your organization — visible across the BH professional audience.
  • Private groups. Supplement your internal communications with Triad-hosted member-only spaces.
Why Triad

Why partner with Triad.

One Contract. Twelve Brands.

Partner once. Access twelve brands — AATBS, The Wellness Institute, CE4Less, NurseCE4Less, CEU Creations, Academic Review, Gerry Grossman Seminars, Taylor Study Method, cnaZone, NHAzone, and HealthInService — under one billing relationship and one workforce platform.

Built Exclusively for Behavioral Health, Mental Health, and Nursing Professionals.

Built for psychologists, social workers, MFTs, counselors, BCBAs, RBTs, ADCs, and nursing professionals — the largest audience exclusively focused on this niche. 50 years building trust in it.

Multi-touchpoint reach.

CE, podcast, jobs marketplace, community, exam prep — multiple touchpoints to reach the same clinician across their career arc. Most competitors offer one channel.

1M+
behavioral & mental health professionals reachable through Triad — the workforce-development infrastructure behind National Council member organizations.

We won't be able to resolve our nation's mental health and substance use crisis until organizations have the resources to attract and retain staff in a competitive marketplace. This partnership with Triad will help achieve that by providing National Council members with the tools to recruit, retain, and develop talented staff.

Chuck Ingoglia President and CEO, National Council for Mental Wellbeing
Flagship partnership channel

The Triad Community — Your Direct Line to 1M+ Clinicians

The professional resource for behavioral and mental health — where your audience already lives. Profiles, jobs, content, and discussion, all niche-specific.

Most-requested partner channel

Triad Community

The hub for behavioral and mental health professionals — education, community, and career resources, all specific to BH, free for members.

Triad Community is where 1M+ BH clinicians come for jobs, CE, peer discussion, and career resources. As a partner, your products, content, and offers reach this audience through dedicated company pages, group sponsorships, and co-branded resources.

  • Company pages — digital billboards visible to every Triad member
  • Private groups — host your own member-only spaces or sponsor existing ones
  • Co-branded Jobs Marketplace — your version of the most-used BH job board, at no cost to partners

Audience: 1M+ behavioral health students & professionals. Behavioral Health Today podcast: 250K+ downloads across 300+ episodes. Jobs Marketplace: 160K+ searches annually.

Triad Community — at a glance

Audience
1M+ BH students & professionals
Channels
Company pages, groups, jobs, content
Podcast
BHT — 250K+ downloads, 300+ episodes
Reach
Email, web, podcast, jobs board
Pricing
Custom partnership models

Behavioral Health Today Podcast

250K+ downloads across 300+ episodes, weekly cadence. Sponsor episodes, place ads, contribute guest content.

Jobs Marketplace

The largest BH-specific job board. Industry-specific filters (age groups, diagnoses, modalities). 160K+ annual searches.

Continuing Education

Co-marketed CE through AATBS, CE4Less, and CEU Creations. Distribute your educational content to the right audience.

Speed to value

From signed agreement to first co-branded launch: ~30 days.

1

Discovery call

30 min with a Partnership Director to scope your audience, goals, and partnership model.

2

Custom plan

We design a partnership: revenue share, co-branding, content distribution, podcast placement.

3

Provisioning

Co-branding setup, content / discount integrations, BHT podcast schedule — 2–3 weeks.

4

Launch & training

Joint launch announcement, monitoring, and quarterly business reviews.

Built for enterprise

Integrations and accreditations your procurement team will check.

Partnership channels

How your products + content reach Triad's audience.

BHT Podcast — 300+ episodes Klaviyo email distribution Co-branded Jobs Marketplace Triad Community pages + groups CE / training co-marketing Custom audience segmentation

Triad partnerships flex by goal — content distribution, audience reach, revenue share, or co-branded products. Quarterly performance reviews built in.

Accreditations

CE credit accepted by the boards that govern your clinicians' licenses.

APA NBCC ASWB NASW BACB CAMFT ANCC (via NurseCE4Less)

Triad CE credit accepted by APA, NBCC, ASWB, NASW, BACB, CAMFT, and ANCC (via NurseCE4Less) — the panels enterprise procurement checks first.

Pricing

Custom partnership models — revenue share or fixed-fee.

Partnership models scale with reach goals: podcast sponsorship, content distribution, co-branded products, revenue share, or hybrid. Most partners launch in 30 days.

Get a custom quote →

See the paper before the call.

Download our standard affiliate-partnership MOU template — the same structure we use with active partners. Send it to your legal team in advance, so you're aligned before we ever get on a call.

Download MOU ↓
More from our partners

How partners use Triad.

Relias has long invested in developing education that's not only clinically sound, but also relevant and engaging for those working in behavioral health care. This partnership with Triad brings added depth and flexibility to the learning experience. By combining our evidence-based content with their live instruction and exam prep, we're here to support professionals from their first licensure through every stage of their careers.

Maria Samot Senior Vice President of Content Development, Relias

At the heart of The Trust's partnership with Triad is a shared mission: providing mental health professionals with support that evolves with their careers. Whether mastering the exams or managing risk in practice, we are united in empowering this community with the tools and confidence they need to thrive.

John W. Davison, Ph.D., MBA Chief Executive Officer, The Trust
Talk to our team

Build a partnership with Triad.

Tell us about your organization and goals. A Triad Partnership Director will reach out within one business day.

Become a Triad Partner

30-minute consultation · Custom partnership models · No commitment

Ready to grow with Triad?

Partner to expand your impact and strengthen the mental health community.

Become a Triad Partner →